Dr. Natasha Jankowski, Director, the Center for Excellence in Teaching and Learning, University of Wisconsin-Milwaukee
In an era of increasing accountability and calls for transparency, higher education professionals are often asked to demonstrate impact – but data alone rarely inspires action or accurately tells the story of an institution. Evidence-based storytelling bridges the gap between information and influence by combining evidence with narrative strategies to communicate meaning, motivate stakeholders, and better tell our stories.
This interactive per-conference workshop introduces the foundations of evidence-based storytelling, guiding participants through a practical framework for identifying audiences, selecting appropriate evidence, and crafting compelling arguments or narratives that resonate with targeted key constituent groups. Participants will examine and refine their own narratives or reports, discuss the role of generative AI, reflect on their different evidence needs of their audiences, and leave with tools to structure stories that connect head and heart-balancing credibility with authenticity. Whether you are reporting outcomes, advocating for a program, or sharing student success stories, this session will help you elevate your message.
Ideal for faculty, staff, assessment professionals, and institutional leaders, this workshop equips higher education practitioners with actionable strategies to turn evidence into insight, and insight into impact. Come ready to rethink how you share your work and make your data matter.